Google Adwords: Some Useful Tips

Google Adwords have come out as a handy and important tool in online marketing landscape today. Be it a small marketer or establish brand, every business wants to use this exciting marketing opportunity for maximum results. Be it an organic search or paid search, Google is the king of the web, and marketers want to encash every opportunity provided by Google to reach out to their target audience. There are several factors associated with the success of Adwords campaign, however, in particular, there are three key factors that need extra attention. They are a) Landing Page b) Keywords and c) Ad Text. These three factors play a pivotal role in spearheading your Adwords Campaign to a grand success.

Now, let's talk about these factors in detail.

a) Landing Page: The most crucial factor in the success of your Adwords campaign. If you wish to make most out of your paid campaign, then it is advisable to have precise and well-positioned landing page. Precise in terms of content that addresses visitor's requirement, and well-positioned in terms of CTA, navigation, etc which makes the whole process easier for the user. You can find out more details on designing an ideal landing page here.

Your landing page serves as a home page to any new visitor coming from the paid ads. Hence, it has to serve its purpose. The best strategy for a landing page is not to confuse visitors once they come to your page, and let them easily know what you want them to do. This preciseness and simplicity will feature in your ROI of Adwords campaign. An effective and efficient landing page helps create stable and powerful first-time visitor experience. This will help you hit the bullseye with your paid marketing strategy.

b) Keywords: Right keywords ensure right audience and right results. It is very important for marketers to choose right keywords that can be associated with the industry and customers. This keyword relevance will result in long-lasting brand influence for marketers. With precise keywords, marketers can enjoy an improved marketing ROI, sustainable results, and a profitable outcome. This is not the end of the story...There is a process associated with your PPC campaign to reach out to a perfect keyword strategy. A step-by-step process, which involves research, identification and bidding, will fetch you maximum results. Every marketer has to undergo this process to derive an ideal keyword strategy to get to a successful Adwords campaign. These three steps are very crucial to be there at the top of your campaign.

c) Ad Text: The best strategy is to include targeted keywords in your ad text, this will make it more relevant and yield better results for you. To make this concept simple, I will put it into pointers...

1) Be precise, be real

2) Never hide anything from your customers

3) Keep it simple and straight

4) Use features or benefits. Make them visible

5) Make it identical to your landing page

 

Adwords is all about precision, be it landing page, keywords or ad text, you cannot afford to be off target. The concept is too big and too deep, however, with this small piece, I have tried to make it simple and straight. There are other technicalities associated with these mentioned factors, but my idea is to put them together for a better start. I am very much sure to have your comments on this post.