Social Media: Prefer Quality Over Quantity

I am a big fan of quality when it comes to social media. Reaching out to precise and accurate target audience is more important than achieving meaningless numbers. A social media strategy that revolves around quality and precision is required to achieve long-term marketing goals. This longevity reflects in consistent customer engagement and stable brand experience.

The role of quality becomes more crucial when a marketer is trying to develop an individual brand identity in the competitive market. In terms of competition, a qualitative approach towards marketing, customers and market helps marketers to stay top of the competitors.

To achieve this quality, marketers need to pay extra attention to their content delivery. Be it on any form or in any form, it is advisable to create content that is stable and consistent. A good content can simplify customer engagement, resulting in better business prospects. These business prospects should be the ultimate goal for any marketer then just following meaningless numbers. Hence, prefer quality over quantity.

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Three Ways to Create Quality Content

When it comes content, sometimes, it becomes hard to explain the “quality”. There could be different understandings for brands and the customers when we talk about quality. Hence, sometimes, it becomes difficult to strike a balance to attain that much-needed quality. To quote, Doug Kessler, co-founder of Velocity: “Quality content resonates with its audience. If it doesn’t do that, it may be smart or beautiful or funny, but it ain’t quality.” And I completely agree to what Doug says. The quality of the content should depend on how users interact and respond to it. There are different aspects associated with the content quality. For example, what value it gives to the users, is it addressing buyers’ concerns or not and the list continues. While agreeing to all the above mentioned points, it really seems difficult challenge for the marketers to achieve that quality on regular basis. And besides what suits to one person may not be the ideal for other. Here are some useful tips t

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