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Showing posts from May, 2013

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges. 
Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture. 
Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, is an opportunity t…

Social Media: Prefer Quality Over Quantity

I am a big fan of quality when it comes to social media. Reaching out to precise and accurate target audience is more important than achieving meaningless numbers. A social media strategy that revolves around quality and precision is required to achieve long-term marketing goals. This longevity reflects in consistent customer engagement and stable brand experience. 
The role of quality becomes more crucial when a marketer is trying to develop an individual brand identity in the competitive market. In terms of competition, a  qualitative approach towards marketing, customers and market helps marketers to stay top of the competitors. 
To achieve this quality, marketers need to pay extra attention to their content delivery. Be it on any form or in any form, it is advisable to create content that is stable and consistent. A good content can simplify customer engagement, resulting in better business prospects. These business prospects should be the ultimate goal for any marketer then just…

Social Media: Lay Emphasis on "What You Share"

Social media is all about content. Sharing a good and quality content is of utmost priority to build stable and long-lasting customer engagement. Social platforms have provided numerous opportunities to the marketers to reach out to their target audience through visible engagement process. However, it is important to lay emphasis on "what to share" and not "how to share". 
With ample sharing opportunities marketers can have constant engagement, however, the success of this engagement depends on what is shared with the audience. Content paves the way for sustained engagement process, hence, it cannot be ignored. It is advisable that marketers create and share informative and quality content with their customers. There's a thin line between engagement and self-promotion, and a good content is very much needed to draw this line.

Social Media: More Than Just Sharing

Social media is not just about sharing or marketing. It is much more than that. For me, it's an opportunity to converse, engage, and then convert. This conversion not only bring stability, but also makes customer communication process better and effective. Social media is an opportunity to simplify marketing communication by adding personal touch to it. It is an art that personalizes marketing communication. 
This personalize concept allows better customer engagement and improved business outcomes. A good quality content lies at the core of stabilize and successful marketing strategy. In social media, content is the king, and engagement is the queen. However, without king, the queen will lose shine and importance both. Hence, it is important to give equal weightage to bot these attributes.