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Showing posts from June, 2012

Social Media: The Long-lasting Commitment

Social media is really not about instant results, or short-term objectives. Social media is more about long-lasting commitment and engagement towards customers. It is very much understood that social media platforms have provided marketers with enhanced promotion opportunities. However, this promotion only makes sense, provided it is backed by constant engagement process. This constant engagement may not fetch instant results, but it would help marketers establish stable online brand identity. This brand consistency is much more important that instant marketing gains. 
Marketers have several tools available to acquire this consistency within their marketing campaigns. Apart from social media platforms, marketers can (should) use social bookmarking to its fullest potential for better customer engagement process. Social bookmarking is not just about sharing links, it's about expanding chances for your customers to find you across several web platforms. However, this should mix with…