When you talk about term 'fast' in terms of customers, it's more about convenience. Be it restaurants, be it transportation or any other services, customers rate them as per their speed of delivery. If it's fast and in-time, customers find them convenient, hence, it becomes very popular with them.
When you talk about customers using social media, this speed becomes the crucial factor that drives extra results for the users. Of late, social media has become the fastest and simplest customer management mechanism, and customers prefer to use this tool to its fullest. Be it on Facebook, Twitter or LinkedIn, customers need real-time response to their queries or issues, facilitating improved customer management mechanism.
Customers prefer to choose brands who have extended presence on several social media platforms as it gives them faster results to their problems. Along with the speed, social media also gives customers an opportunity to directly connect with the marketers. This feeling of 'direct connect' makes the process faster and better, hence, customers choose speed as the basis of their convenience.
In modern marketing, speed is the synonym to convenience, and social media has underscored this equation.
When you talk about customers using social media, this speed becomes the crucial factor that drives extra results for the users. Of late, social media has become the fastest and simplest customer management mechanism, and customers prefer to use this tool to its fullest. Be it on Facebook, Twitter or LinkedIn, customers need real-time response to their queries or issues, facilitating improved customer management mechanism.
Customers prefer to choose brands who have extended presence on several social media platforms as it gives them faster results to their problems. Along with the speed, social media also gives customers an opportunity to directly connect with the marketers. This feeling of 'direct connect' makes the process faster and better, hence, customers choose speed as the basis of their convenience.
In modern marketing, speed is the synonym to convenience, and social media has underscored this equation.
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