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Showing posts from January, 2012

Social Media Marketing: An Overview

The real-time conversation with target audience has made social media activities comprehensive and complete.This real-time conversation not only adds value to overall marketing activities, but also makes them more fruitful and successful. This element of 'success' has played a crucial role in enhancing the acceptance of social media marketing at every possible level of marketing activities.
Content syndication is one of the crucial elements of social media marketing. If online marketers are looking to create stable and powerful buzz around their brand then, content syndication is a much-needed activity for them. Content syndication enables marketers to create viral effect for their company, resulting in improved lead generation process in return.  
Social media marketing has also added human face to online marketing activities. Contrast to traditional TV or radio ads, social media marketing has provided marketers to personalized their marketing message. Make use…

Brand Management and Social Media

The word 'Brand' not only portrays your market identity, but also provides customers an opportunity to connect with you. In a sense, it's your gateway to the customers. Since today marketers are more leaning towards online efforts to promote their market identity, social media becomes an influential tool to deliver perfect gateway for the customers to interact with businesses. 
Brands stands for:
It is very much essential for marketers to establish unique brand identity through innovative ways to engage and entice target audience. Brand stands for a customer opportunity to voice concern, satisfaction, and demand towards products they use in their daily life. A brand not only stands for quality, but also a uniqueness of a particular product in the market. Traditionally, marketers have been utilizing different ways to create, maintain, and stabilize their brand in the market competition. From TV to radio, and newspapers to hoardings, every single method is utilized and tested …