Social Media and Brand Positioning

Social media is primarily a customer tool, hence, it becomes very crucial for organizations to decide brand positioning in the market. Although, marketers can go a step ahead to market their products using social media, they need to keep certain things in mind to avoid customer anger. These things can really decide the future of your brand in the market. Let's quickly go through them:

1) Avoid Repetition: Social media marketing is not about repetition, it's about innovation. I have been constantly hitting hard on maintaining consistency in social media, but it should not be mixed with repetition. Social media has provided marketers with a pool of networking and connecting opportunities, therefore, it becomes very crucial for marketers to use them smartly. Innovation is just not about doing new things...it can also be doing old things smartly. This can really make a huge difference in your social media marketing campaign. 

2) Target Clarity: In any marketing activity, it is very important to know your target audience. It not only enables marketers in product positioning, but also helps identifying right strategies. In Social media, it becomes more crucial. The availability of multiple platforms may confuse marketers, resulting in marketing mistakes. Therefore, to choose right platform for right customers becomes necessary. Every platform has its own advantages and disadvantages, thus, finding right customers on these platforms becomes the key activity. Once mastered, marketers can really enjoy stable success with brand positioning in several social media platforms. 

3) Stable Marketing Approach: Stability is the biggest criteria for success. Unless marketers stabilize their marketing approach, it won's help them fetching good results. Any marketing activity needs time to get results, and this allows marketers to alter that activity to suit their customer demands. This stability enables marketers position their brand not only powerfully, but successfully too. 

4) Customer Commitment: The biggest criteria for any marketer. Be it offline or online, marketers need to keep this very straight and simple. Any experiment with this idea can terribly hamper your brand reputation in the market. Social media marketing is an influence marketing. One negative tweet or comment can land you in horrible marketing disaster, hence, it is advisable to maintain honest customer commitment. This commitment can be reflected through real-time engagement and networking with customers.