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Showing posts from August, 2011

Social Media and Business Intelligence

Business intelligence is the right way to keep track of your activities, manpower, and customers. Business users are not only spending hours on scrutinizing their critical elements, but are also spending extra money to get hold of precise and accurate business intelligence solution for their company. However, small businesses may find it difficult to implement the replica of this 'expensive' mechanism within their organization. Hence, social media is the right platform for them. The extensive engagement capabilities of social media platforms enable them to act as an efficient business intelligence tool for small businesses. Here is the way to do it...
1) Active Comment Moderation: Especially for company blogs, and Facebook fan pages. Social media marketing is influence marketing...And this influence is followed by same force of reaction or feedback. This influence has the capacity to generate both negative and positive sentiments around the brand. Therefore, every brand has to …

Social Media Marketing: Five Lessons for Small Businesses

Small businesses are the biggest beneficiaries of social media marketing. For them, social media marketing is not only an opportunity to enhance market base, but also an ability to sustain tough market competition. Considering the depth social media marketing brings to their marketing efforts, small businesses are really feeling the comfort of using free and convenient social media tools. Moving ahead, small businesses will explore more ways to take their social media marketing efforts to the next level. Here're some ways that can really make this exploration simple and successful.

1) Choose right platform: It's raining social media platforms in market today. The multiple social media presence may prove to be suicidal for organization, as it would be difficult to generate precise business message. Every platform has its own advantages and disadvantages, hence, it is very critical for organization to identify platforms that it believe would generate business for it. M…

The Significance of Social Bookmarking for Small Businesses

Enhancing visibility of your brand is of utmost priority in social media marketing. Through numerous ways, paid and unpaid, online marketers are working towards this goal effectively, and efficiently. Social media marketing has really brought small businesses to the speed of big companies when it comes to online marketing efforts. The availability of free social media marketing tools has really helped small businesses to create market competition for big companies. One such marketing tool is social bookmarking. The efficient and effective use of social bookmarking sites is enabling small businesses to reach out to their target audience with speed and confidence. 
Some of the popular, and powerful social bookmarking sites include:
1) StumbleUpon 2) Digg 3) Delicious 4) Squidoo 5) Tumblr 6) Posterous 7) Plurk 8) Reddit 9) Bizsugar 10) Tip'd
The emergence of these sites has really made it possible for small marketers to enhance their online visibility to reach out to their customers. From creati…

Lead Generation and Social Media: Five Secrets

Online marketing tactics are aimed at lead generation...over the years, marketers are using several techniques to enhance business productivity and customer base. With the emergence of social media, marketers have gained a much-needed boost to their lead generation efforts. Here are some secrets to use social media marketing for enhancing your leads...
1) Need for speed: The race is on. If you can't make it, then you lose. In social media marketing, every conversation takes place in real time, therefore, you need to be on your toes to make most of it. Any missed conversation can be a lost business opportunity. Social media marketing has signified the 'need for speed'. The speed in which real-time customer interactions are taking place...It's up to businesses how are they using this speed for their benefits. But one this is for sure...there's a need for speed... 
2) Ability to experiment: Innovation is the key in today's business scenario. Any business own…