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Showing posts from May, 2011

Social Media and Customer Relationship Management

It's all about managing your customers. In today's era of stiff competition, customers are the biggest beneficiaries. The availability of multiple choices for products and services has enabled customers to command enhanced vendor attention and support. This has prompted vendors to adapt various tools to strengthen their customer management efforts. However, small and medium-size organizations often found it difficult to acquire such tools due to financial constraints, resulting in the market dominance by big companies. But with the emergence of social media marketing, the things are changing now...

Here are some ways how you can make best out of your social media strategy for enhanced customer relationship management...

1) Respect Popular Sentiments: Social media is all about respecting popular sentiments across all platforms. You really cannot go away from the ongoing momentum of social media. You have to respect your users, and their views. The more alert you are, the more w…

Four Important Aspects of Social Media

A lot has been talked about social media marketing, and its influence on modern-day business activities. And the social media fever is keep on increasing day-by-day. Therefore, let's take a close look at four important factors of social media that determine the success of any social media marketing campaign.

1) Reach: In true sense, social media marketing has brought down the geographical boundaries for modern marketers. The so-called 'shelf-space' has been replaced by the 'virtual space' to give marketers added opportunities to connect with larger target audience. This 'unrestricted' and 'unspecified' reach of social media marketing have become the driving force behind the popularity of social media marketing. With stiff competition, marketers do not want to restrict themselves with limited space or opportunities, hence, in such scenario, social media marketing has proved to be the ideal platform for them. With additional opportunities to connect w…

Social Media: It's all about human

It's all about human...from beginning to the end, social media marketing is about human interaction and intervention. Making a strong statement against increasing 'automation' craze amongst marketers, social media marketing is giving a new look to the human interaction in modern marketing scenario.

The real-time conversation with target audience has made social media activities comprehensive and complete. This real-time conversation not only adds value to overall marketing activities, but also makes them more fruitful and successful. This element of 'success' has played a crucial role in enhancing the acceptance of social media marketing at every possible level of marketing activities.

There has been a gradual shift of focus from search engine optimization (SEO) to social media optimization (SMO) for online marketers. It's not about auto submission of your site to any search engine or any directory, it's about answering your customers' woes in real-time…

Social Media Marketing and Content Promotion

It's all about content. No marketing activity, online or offline, can be completed without powerful content delivery. Now, the time has come to use content as an effective tool of promotion on social media platforms. With social media marketing, promotional activities have become much more simpler and faster. However, content promotion on these platforms is still a challenge for majority of marketers. Here's the way out...

We all know that social media marketing is all about communications marketing. And content forms a major part of this communications marketing. A powerful content delivery makes it easier for marketers to get good responses to their branding and advertising strategies.

Then, how do we really define content promotion on social media platforms. And how marketers can be benefited from it? Leveraging the robust content strategy lays the foundation for visible content promotion on social media platforms. Reaching out to your target audience in minimum 'words…

Social Media: How to collaborate with clients?

Customer engagement is the basis of all marketing activities. Be it offline or online, marketers aimed at reaching out to their target audience with their every marketing effort. In today's era of stiff competition, it has become very essential for marketers to enhance customer collaboration. Any opportunity miss can provide major setback to an organization's marketing efforts. However, sometimes it becomes very difficult for an organization, especially small, to tap every collaboration opportunity. And there are several reasons associated with it. Let's not talk about them at this moment. Today, the focus is all on social media to increase customer collaboration. Here's the way to do it.

1) Real-time engagement: The biggest advantage of social media is to ability to engage in real-time. This real-time engagement paves the way for enhanced customer interaction, even for small marketers. Through increased customer participation, marketers can really come up with improve…

How to formulate effective content strategy?

Content is one of the biggest factors that determine success of any advertising and marketing campaigns. Therefore, having a robust and effective content strategy becomes very important for any marketer. There are several factors that influence the formulation of effective content strategy. Let's talk about them...

1) Target audience: For implementing a strong content strategy, it is very critical to have correct understanding of your target audience. This allows users to address issues and concerns of their audience through effective content delivery. Offering customers what they need or answering their critical questions will always pave the way for successful customer management. And influential content is very much necessary for that.

2) Vertical knowledge: Every vertical has its own business and customer requirements. Understanding those requirements with accurate domain knowledge allows users to articulate effective and successful content strategy. A powerful content always …

Small Businesses and Social Media

Marketing is all about communications, and social media has given every marketer, small or big, extended platforms to communicate with his/her target audience. Especially, small marketers have now plenty of marketing opportunities available absolutely free with the emergence of social media.

Lack of finance, manpower, and access to improved technology often restrict small businesses to reach out to big markets and opportunities. In such scenario, free and influential social media tools have provided them with a platform to enhance their business. From social bookmarking to business networking, social media platforms have made it possible for them to easily connect with their target audience.

Influential social platforms:

Social platforms like Facebook, and Twitter have enabled small marketers to connect with large audience and influence their business decisions. Tweets, and fan page have enabled them to showcase their products and services in an effective way. Ability to connect with…