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Showing posts from January, 2011

Measuring your social media performance

We have been talking about social media and its influence on current business strategies. No doubt, social media has really changed the way in which businesses are marketing and branding their products and services. However, the need is to measure your social media performance on a regular basis.

Now, the question arises how can you really measure your social media performance, and how much time you can really spend on it?

The first and foremost way to measure your performance is analytics. You can use Google Analytics or any other analytics service to see how these platforms are working for you in terms of getting visitors to your site.

The other way is to see how much are you popular on these platforms. Are any other users are talking about you or sharing your content on these platforms. This can be done through several free tools, such as HowSociable, SocialMention. These tools can also be used to check popularity of any particular keyword of your interest on these social platform…

Using social bookmarking to improve social media presence

Social bookmarking has its own importance in social media marketing. Today, we have several bookmarking sites available that allow you to share your favorite content with others. This concept is not only common with individual users, but also with business users, who are hiring professional services to carry out this critical activity.

Digg, Delicious, StumbleUpon, Reddit are some of the major sites available in the social bookmarking domain today. Each of these sites has different concept and different way of sharing content.

To make this social bookmarking easier and faster, we have several free tools available in the market. For ex, a free add-on from Firefox. This add-on allows users to review any web page for Diggs, Reddit Votes, Stumble Thumbs and or Reviews.

This makes it easier for the user to decide to whether to share that web page or not. Although social bookmarking is an essential activity, users have to be very much careful about sharing the content. It's always goo…