Branding is not just about creating an image or a visual for your target audience. It is about enabling audience trust using available marketing channels. Traditionally, marketers have used different platforms for their audience reach. Majorly, with TV, print, radio, or billboards, brands have portrayed their brand image before their customers. However, with digital adoption, marketers have multiple options available for audience interaction. However, this has made things a little challenging for the brands. With these options, brands should make a lot of effort to find a relevant and precise branding message for their audience. Branding is like creating a psychological effect in the minds of customers. The idea is to keep customers close to the brand in every possible way. The branding approach may differ from marketer to marketer, but certain concepts will always remain constant for all. These are: Be Relevant: Branding has moved on with the emergence of the digital revolution.
Marketers have already begun testing and utilizing AI capabilities in their marketing tech stack. Be it market research, content creation, or user experience, marketers are exploring AI like anything. This AI adoption is going to increase as we progress. When we look at marketers today, they are keen to innovate and automate to bring value, speed, and convenience to their processes. The need for innovation and automation is bringing them closer to AI tools and techniques. In my previous article , I wrote about using predictive analytics for content recommendations. Let's see how marketers can use AI in their content creation efforts. Define your Content Outline: Moving away from the traditional way of doing things, AI now makes it easier for content creators to define their content outlines by covering topic essentials and the information flow. You can adopt this feature in your content efforts to make your content inclusive and in-depth. Drive Precise Content Research: To mak